Search Engine Optimization (SEO) plays an important role in promoting and improving the usability of a website. This article today will give you useful information about SEO best pratices in Magento 2.
What is SEO?
Search Engine Optimization is the practice of adjusting the content and display of a site to enhance how the pages are indexed by search engines or search engine rankings. It is considered as the effective way to make a site user-friendly and easier to navigate. With websites located in the top positions of search result pages, there are more opportunities for them to be clicked by users. Hence, if admins have good SEO practices, they can gain more visitors to their online stores as well as increase the website’s trust.
Magento 2 SEO Features
Magento 2 allows you to customize the following:
- Meta Title
- Meta Keywords
- Meta Description
- Canonical Meta Tag
- Rich Snippets
Using a Sitemap
To support SEO, Magento 2 supplies two useful features for users:
- Sitemap Configuration (Sitemap.xml)
- Search Engine Robots (Robots.txl)
With Magento 2 SEO, you can redirect product or category URLs automatically. In the other hand, Magento 2 also lets you easily create and configure URL Rewrites in backend including:
- Product Rewrites
- Category Rewrites
- CMS Page Rewrites
- Custom Rewrites
We have shown you a quick introduction of SEO practices in Magento 2. We hope that this article is helpful for you who wants to search about Magento 2 aspects. Please feel free to contact us if you have any question and keep following our next articles to receive detailed guides about Magento 2 SEO best practices.