This article explain what is variables in Magento 2 and tutorial on using variables in Magento 2 admin panel, how to add variables to an email template.
Tag: email template
An Overview of Communications and Email in Magento 2
Before starting launching your Magento 2 store, one of the tasks you have to complete is to review the email templates which are used for all communications. Additional to these, reviewing the email sent from your store helps to make sure that they refer your brand.