In any e-commerce platform, especially Magento, shopping cart plays a crucial role in boosting and managing sales performance. It is not only a great place to prove customers’ trust badges and seals but also an ideal opportunity to offer one last item.
Realizing the significance of Magento 2 shopping cart in an online store, this article will provide you with an overview and details about this point of purchase.
What is Magento 2 Shopping Cart?
Shopping cart placed at the end of the purchase process, in the middle of Buy and Abandon is among the most important part of a store. Magento 2 shopping cart is the place in which the total order is calculated, including tax, discount and shipping cost. It is also the ultimate point that proceeds to finalize the order.
When it comes to Magento shopping cart, customers browsing your store can have a preview about their own shopping cart. Meanwhile, Magento 2 allows store admins to modify the number of products when they have been labelled as an order.
Magento 2 shopping cart configuration decides when the customer is redirected to the cart, and which images can be used for product thumbnails.
Store owners can make use of Magento 2 shopping cart configuration to modify the followings:
- Cart link: The link can be configured to show the number of different products (or SKUs) in the Magento shopping cart, or the total quantity of the order list.
- Quote lifetime: The lifetime of a quoted price can be changed in days.
- Cart sidebar: Admin can determine if a sidebar appears in the shopping cart.
- Cart thumbnail: Thumbnail for configurable products can be set to display the image from either the “parent” product or the product variation.
Before checking out, the gift options can appear in the cart if available.
The selection of available gift options appears in the cart before the checkout process begins. The Gift Options configuration determines if customers can add a gift message. Each item in the order can have a separate message.
You can follow these steps to enable Gift options.
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A persistent cart is in charge of keeping track of unpurchased items left in the Magento shopping cart. The information about these items will be saved for the next visit and, accordingly, restored if customers remember.
Magento persistent shopping carts can be helpful for store owners to eliminate abandoned carts so that sales will increase significantly.
Customers also need to know that the account information while shopping online will not be revealed at any circumstance. When the persistent cart is activated, both guests and registered accounts will be redirected to an existing account, or automatically create a new account before moving to the checkout process. For guest shoppers, a persistent shopping cart is the only way to retrieve information from a previous session.
With this piece of information about Magento 2 shopping cart, we hope to inspire e-commerce businesses to get to know their customers better by using shopping carts and related tools to save time and effort for the checkout process optimization.