Posted by It is undeniable that Search Engine Optimization (SEO) is an extremely essential element for all Ecommerce platform, not just Magento. You can easily find out a lot of things that SEO can benefit for your website such as Traffic increase, Brand awareness, Site Usability, Cost effectiveness, Better Return on Investment (ROI) and so on.
However, in this series of SEO and Search in Magento 2, we will only concentrate on two main issues: how to take advantages of SEO right on a Magento 2 site and how to optimize search functionalities for better user experience. Maybe you can have a question why Search is related here with SEO, right? The reason is if SEO on a Magento site contributes to optimizing your website to prove it effective and high-qualified with search engines, Search also plays an important role in navigating user behavior and keep Magento 2 sites more organized. Therefore, these two fields can be sticked with each other to enhance site efficiency and user experience.
The reason is if SEO on a Magento site contributes to optimizing your website to prove it effective and high-qualified with search engines, Search also plays an important role in navigating user behavior and keep Magento 2 sites more organized. Therefore, these two fields can be sticked with each other to enhance site efficiency and user experience.
We will get more understandings about the 5 following parts of SEO and Search in Magento 2:
Catalog Navigation
This is a mechanism to instruct customers to move from one page to another page for more products or more related information to their interests. On a Magento site, you can easily find out catalog navigation such as top navigation on every page:
Catalog Search
Most of customers visit a website and perform search actions to seek for their wanted items.
Search Terms
These are words customers use to search on a Magento 2 site. This part will tell you all about how to make configuration to explore those words and add them to your site.
SEO Best Practices:
You can carry out many SEO activities for your Magento 2 site from different external sources but the first thing you need to do is optimize the most fundamental SEO requirements right on your site. Only when the website is optimized for search engines, do other things become effective. This section will give you a detailed introduction to what to do with SEO in Magento 2 and how to configure them in the backend.
Google Tools
A complete Magento 2 site cannot lack Google tools for tracking and advertising purposes such as Google Analytics and Google Adwords. You can get a full process to set up these 2 popular tools for your website in this part.
You must have had a general overview of what to do with SEO and Search in Magento 2, right? Let’s get started with the first issue about Catalog Navigation in the next post. Please keep updated with us for the latest news!
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